🍪 GDPR & CCPA Compliant

Cookie Policy

📅 Effective: April 10, 2026 🔄 Updated: April 10, 2026 👤 Rajesh Kumar Ram
🍪 What This Policy Covers

This Cookie Policy explains what cookies are, which cookies RankPowr (rankpowr.com) uses, why we use them, and how you can control or delete them. By using RankPowr, you consent to our use of cookies as described in this policy.

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1 What Are Cookies?

Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. They allow websites to remember your preferences, analyze how you use the site, and serve relevant content including advertisements.

Cookies can be:

  • Session cookies — temporary, deleted when you close your browser
  • Persistent cookies — remain on your device for a set period or until manually deleted
  • First-party cookies — set by RankPowr directly
  • Third-party cookies — set by services we use, such as Google Analytics and Google AdSense

In addition to cookies, we may use similar technologies such as localStorage and sessionStorage (browser storage) to save your theme preference (dark/light mode) entirely on your device.

2 Cookies We Use

The following table lists all cookies and storage mechanisms used on RankPowr:

Cookie / Key Type Source Purpose & Duration
rp-theme Functional RankPowr (localStorage) Saves your dark/light mode preference. Stored locally on your device — never sent to any server. Persists until cleared.
_ga, _ga_* Analytics Google Analytics Distinguishes unique users and tracks page views, session duration, and traffic sources. Expires after 2 years.
_gid Analytics Google Analytics Distinguishes users. Expires after 24 hours.
_gat Analytics Google Analytics Throttles request rate (limits requests to Google servers). Expires after 1 minute.
IDE Advertising Google DoubleClick (AdSense) Used to show relevant Google ads based on browsing history. Expires after 13 months.
test_cookie Advertising Google DoubleClick Checks if the browser supports cookies. Expires after 15 minutes.
ANID Advertising Google (AdSense) Ad personalization based on interests. Expires after 13 months.
NID Advertising Google Registers a unique ID for Google preferences. Expires after 6 months.
CONSENT Essential Google Stores user consent state for current domain. Expires after 2 years.
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3 Google Analytics

RankPowr uses Google Analytics 4 (GA4) to understand how users interact with our website. The information collected includes:

  • Pages visited, time spent on each page, and navigation paths
  • Browser type, device type, and operating system
  • Approximate geographic location (country/region level — no precise location)
  • Referral source (how you found RankPowr)
  • Events: button clicks, tool usage, scroll depth
✅ Privacy Note

We use Google Analytics with IP anonymization enabled (anonymize_ip: true) and do not collect personally identifiable information (PII) through Analytics. All data is aggregated and anonymous.

You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

4 Google AdSense Cookies

RankPowr displays advertisements powered by Google AdSense. Google uses cookies and similar technologies to serve ads based on your interests and browsing behavior across the web.

  • Google AdSense cookies are set by Google's doubleclick.net and google.com domains
  • These cookies help Google display ads that are relevant to you
  • Ads shown are determined by Google's algorithms — RankPowr does not select specific ads
  • Clicking an ad will redirect you to a third-party website with its own privacy policy
⚠️ Ad Personalization

Google may use your browsing history across multiple websites to show personalized ads. You can manage or opt out of personalized ads at any time via Google Ad Settings or Your Online Choices (EU).

For full details on how Google uses data when you use our website, see: How Google uses information from sites that use Google services.

5 How to Manage Cookies

You have full control over cookies. You can choose to accept all cookies, reject non-essential cookies, or delete cookies at any time through your browser settings. Note that disabling certain cookies may affect website functionality.

🟠 Chrome Manage Chrome Cookies →
🦊 Firefox Manage Firefox Cookies →
🔵 Edge Manage Edge Cookies →
🍎 Safari Manage Safari Cookies →
🟡 Opera Manage Opera Cookies →
📱 Android Manage Mobile Cookies →

Additional Opt-Out Options

6 GDPR & CCPA Rights

Depending on your location, you may have specific rights regarding cookies and data collection:

🇪🇺 GDPR (European Users)

Under the General Data Protection Regulation, EU/EEA residents have the right to access, rectify, delete, and restrict processing of personal data. You may withdraw consent to non-essential cookies at any time without affecting the lawfulness of processing prior to withdrawal.

🇺🇸 CCPA (California Residents)

Under the California Consumer Privacy Act, California residents have the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. RankPowr does not sell personal data.

🌍 Our Position

RankPowr's tools are 100% browser-based — no user input data is transmitted to our servers. Our only data collection is through Google Analytics (anonymized) and Google AdSense (advertising) — both industry-standard practices with robust user controls.

7 Changes to This Policy

We may update this Cookie Policy from time to time as our services evolve or regulations change. The "Last updated" date at the top of this page reflects the most recent revision. We recommend reviewing this policy periodically.

8 Contact

For questions about our use of cookies or to exercise any data rights:

📋 Related Legal Documents

Also see our Privacy Policy, Terms & Conditions, and Disclaimer.

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